100% Australian — Seed To Stitch is a marketing campaign by Citizen Wolf. They are a sustainable clothing brand based in Sydney, Australia proudly producing clothing made only in Australia, sustainably and ethically. They needed an illustrated logo for video content that would fit their current clean brand identity yet still feel fun and unique. They provided me with a rough drawing of 100% in the shape of Australia in which I had to vectorise. I built upon the 'Seed to Stitch' theme by incorporating the needle and thread into the design and matched typography to align with the clean, minimal aethetic of their brand identity.